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This article requires pre-publication review by an uninvolved reviewer (one not substantially involved in writing the article). –Article last amended: Aug 29 at 10:31:47 UTC (history) |
| This article requires pre-publication review by an uninvolved reviewer (one not substantially involved in writing the article).
–Article last amended: Aug 29 at 10:31:47 UTC (history) |
Friday, August 29, 2025
Google rolls out global August 2025 spam update, warns of ranking volatility
Google announced on **August 26, 2025**, the release of its **August 2025 spam update**, the first spam-specific algorithm update since **December 2024**. It applies globally across all languages and is expected to complete its multi-week rollout in the coming weeks.
Major SEO publications such as **Search Engine Journal** and **Search Engine Land** confirm that this update may lead to significant fluctuations in rankings and traffic. They advise site owners to monitor **Search Console** metrics and avoid hasty fixes during the rollout period.
SEO analysts describe this as a renewed effort by Google to enforce spam policies more rigorously. Common spam tactics—like scraped content, AI-generated thin material, cloaking, or keyword stuffing—are likely to face penalties.
