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| The validity of this article as a news story is, as written, disputed. Wikinews does not publish reports on events that are not sufficiently recent. For synthesis, new details must have come to light within the past five to seven days, and the news event itself must have happened within ten days. Unless sources can be found and a news event chosen to bring this article into compliance with those requirements, the article may be deleted.
If any new details from the last five to seven days are newsworthy in their own right then an article could be written with these updates as the actual news event. Exceptions are possible where original reporting adds significant new and newsworthy information to the article.
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Sunday, August 3, 2025
Nigerian celebrities continue to land global endorsements as local brands hesitate
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Lagos, Nigeria — August 3, 2025:
Nigerian entertainers are steadily becoming global ambassadors, attracting high-profile brand endorsements while many local companies remain slow to act.
Music stars like Burna Boy and Tems have become sought-after figures by international brands. Burna Boy performed at the 2023 UEFA Champions League Final, while Tems co-wrote music for Marvel’s blockbuster film *Black Panther: Wakanda Forever*.
Marketing experts suggest that foreign brands are capitalizing on Nigerian stars early, treating them as cultural icons and long-term investments. Meanwhile, domestic brands are seen to offer limited engagement — often waiting until these celebrities have already broken into the international market.
Obinna Udekwe, publisher of the Nigerian blog Obgist.com, notes, “There’s a missed opportunity here. Nigerian brands should be building relationships with emerging talent early — not after the world already knows them.”
Analysts believe that as Nigeria’s entertainment industry continues to rise, local businesses risk missing out on valuable partnerships that not only boost visibility but promote national pride.
