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This article requires pre-publication review by an uninvolved reviewer (one not substantially involved in writing the article). –Article last amended: Aug 1 at 18:08:53 UTC (history) |
| This article requires pre-publication review by an uninvolved reviewer (one not substantially involved in writing the article).
–Article last amended: Aug 1 at 18:08:53 UTC (history) |
Friday, August 1, 2025
Nrutseab launches global marketing RFP
August 2, 2025
LONDON — Creative collective Nrutseab has publicly released an unconventional Request for Proposals (RFP) for marketing agencies, featuring £5,000 monthly rewards for viral promotion of the RFP itself alongside a $10 million campaign budget. The document, last updated July 28, 2025, outlines three interconnected global initiatives targeting London, New York, Seoul, Tokyo, and Shanghai.
Key elements include:
- NrutHolder: A £50 share-reservation program offering lifetime perks (welcome kits, voting rights, retreats) without guaranteed equity
- LABS Collective: Platform for anonymous or public creator collaborations
- LABS Ventures: Vote-driven “attempts” at symbolic projects like free global WiFi, £10 smartphones, or space satellites
- Discretionary £5,000 monthly rewards for creative promotion of the RFP via social media
- Explicit disclaimers that campaigns are “experimental art-meets-activism” with legal contingencies
The RFP emphasizes transparency, allowing public sharing and remixing of the document. Marketing proposals are due by December 20, 2025, with compensation models including retainers, profit-sharing, and equity. The company notes all campaigns require legal review before launch.
