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Traditional 2D (left/top) and 3D (right/bottom) Super Mario gameplay. In 2D, Mario is confined to moving left and right, while in 3D, Mario is free to move around and explore as the player pleases.

Mario is the protagonist of the Super Mario series. Each game varies in its plot, but most of them have the ultimate goal of Mario rescuing Princess Peach after being kidnapped by Bowser. Mario explores a variety of locations, titled “worlds”, and along the way, he can collect items and defeat enemies. Most levels have an end goal, such as stars or flagpoles, that he needs to reach to move on to the next. The series is divided into two general sets of games: the 2D side-scrolling Super Mario games and the 3D open world Super Mario games.

2D games

The Super Mario series had Mario starring in platform games, beginning with Super Mario Bros. on the Nintendo Entertainment System (NES) in 1985. In these games, Mario traverses worlds that contain a set number of levels for Mario to complete. In them, he traverses them from moving left to right, the screen scrolling in the direction he moves. Mario has the goal of reaching the end of the level to move onto the next, typically marked with a flagpole.[81] These games are less focused on plot and more on platforming; most commonly, Bowser kidnaps Peach, and Mario, with the help of Luigi and other characters, sets out to rescue her. Most worlds have mini boss battles, which typically involve fighting Bowser Jr. or one of several Koopalings. The final level is a fight against Bowser.[4]

Takashi Tezuka in 2015

His first appearance in the 2D variant of the series was Super Mario Bros. in 1985, which began with a 16×32 pixel rectangle prototype as the character; Takashi Tezuka suggested the character to be Mario after the success of one of his previous roles, Mario Bros.[82] Certain other gameplay concepts were cut as well, such as how Mario could fly in a rocket ship and fire bullets.[83] Originally designed with a small Mario in mind with the intention of increasing his size further in development, the developers implemented the feature of his size changes via power-ups as they considered it a fun addition.[84] The concept was influenced by Japanese folktales.[5]

Super Mario Bros. 2 was originally not going to be a sequel to Super Mario Bros., and was originally going to be a game called Doki Doki Panic; directed by Kensuke Tanabe.[85][86] One of the changes included the retexturing of the four main playable characters of Doki Doki Panic, and since they varied in height, this was the first instance where Mario was noticeably shorter than Luigi.[4] Super Mario Bros. 3 experimented with Mario’s looks with different power-ups that represented different creatures. An example included the raccoon tail, which was chosen over a power-up that represented a centaur.[87][88] The game’s success led to an animated television series, The Adventures of Super Mario Bros. 3, with Mario being portrayed by Walker Boone.[89]

Hiroshi Yamauchi wanted a launch game for the Game Boy that featured Mario, as he believed in the statement “fun games sold consoles”.[4] Super Mario Land was designed without the help of Miyamoto, a first for the series.[4] The game uses completely different elements to pair with the small screen due to the Game Boy’s portability. For example, instead of rescuing Princess Peach from Bowser in the Mushroom Kingdom, Mario is instead rescuing Princess Daisy from Tatanga in Sarasaland. Mario was designed with line art.[90][91]

Super Mario World was the first video game to feature Yoshi as a companion to Mario. Miyamoto had always wanted a dinosaur-like companion, ever since the original Super Mario Bros., but the concept was never achievable due to limited hardware. Since Super Mario World took place in a land of dinosaurs, Takashi Tezuka requested Shigefumi Hino to draw a character based on Miyamoto’s concepts and sketches, which he drew during the development of Super Mario Bros. 3.[92][93] Super Mario World was released during a console war between Nintendo and Sega; Sega’s mascot, Sonic the Hedgehog, was considered a “cooler” alternative to Mario, to which Miyamoto apologized for.[94]

The plot for Super Mario Land 2: 6 Golden Coins has Mario pursue something for his own benefit rather than for someone else, his goal trying to reclaim ownership of his island, Mario Land, from Wario.[95] The game was developed by Nintendo Research & Development 1 (R&D1). The company was unmotivated by the Super Mario series, and when they were tasked with creating a Super Mario game without Miyamoto, they created Wario to emphasize the frustration of working with a character they did not make. The name “Wario” is word play of “Mario” and “Warui”, the latter meaning “bad” in Japanese to mean “bad Mario”.[96]

The character’s models and backgrounds in New Super Mario Bros. are 3D, but still only allow for left and right movement and are considered 2.5D.[97][98] With the 2D series of Super Mario games being absent for 14 years, the previous installment being released in 1992, game mechanics improved drastically. Because the characters were no longer sprites and the backdrops are not tile-based, the developers were nearly restrictionless; new game mechanics, such as Mario teetering off of trees and swinging on ropes, were implemented.[99] New Super Mario Bros. is the first 2D Super Mario game to have used voice acting, with Charles Martinet voicing Mario and Luigi.[100] It was followed by three games similar to New Super Mario Bros., namely New Super Mario Bros. Wii, New Super Mario Bros. 2, and New Super Mario Bros. U, the latter of which being the first game to feature Mario in high-definition graphics (HD).[101]

Takashi Tezuka returned as a producer for the development of Super Mario Bros. Wonder, with Shiro Mouri as director.[102] The game director, Shiro Mouri, said that the game developers aimed to provide a “stress free” experience to the players by allowing them to move freely through the course.[102] In comparison to the previous 2D Super Mario games, Mario’s facial expressions are now more detailed and expressive.[102]

3D games

Most Super Mario games in 3D feature open world gameplay; instead of being confined to only moving left and right, Mario can move in any direction, and the player can complete the level however they please.[104] The player chooses from one of the multiple objectives before entering a level, and Mario is tasked with completing that goal, which ultimately ends with an obtainable item such as a star.[104] These games feature a more complex narrative, but most still have Mario rescuing a kidnapped Princess Peach from Bowser.

Mario’s debut 3D role is in Super Mario 64; because the concept of 3D video games was still new at the time, the developers knew they were helping to pave the way for future games, and they were not restricted on what the standard game was like.[104] However, when Yoshiaki Koizumi had to create a 3D model and animation of Mario, he had no frame of reference and struggled with the task. Koizumi stated how the whole concept was “arguably tough”, but was overtaken by the enjoyment of innovating in a new field.[103] Mario’s movement was among the top priorities in the game’s development, with his animation being tested long before the basic layout of the game’s locations was in place. Super Mario 64 is one of the first games voiced by Charles Martinet,[105] and Mario’s character model was made with the N-World toolkit.[106] Mario’s movements and animations were inspired by Arale Norimaki from Dr. Slump, a Japanese manga series.[107]

Super Mario Sunshine is the first Nintendo game released after Satoru Iwata became the CEO of Nintendo, succeeding Hiroshi Yamauchi. The game’s original concept did not feature Mario, as the developers believed the role was too out of the ordinary for such a character. Later, when they used a generic man for the role instead, they believed having a realistic person alongside a character like Mario would cause “incongruity”, and it was ultimately changed to Mario instead. Mario’s ally, F.L.U.D.D., was one of ten design options but was chosen because it fit the game’s theme, although it was not their visual favorite.[108]

Super Mario Galaxy had Mario exploring a number of spherical planets, which the developers at the time knew simply jumping on enemies would be difficult to perform. They instead took advantage of the Wii Remote and Nunchuk having motion controls, and gave Mario a “spin” attack where he knocked over the enemies via spinning.[109][110] To also balance the game’s difficulty, Mario was given fewer hit points.[111]

To create a sense of familiarity for Super Mario Odyssey, various references to the Super Mario series were put in the game’s environment. For example, Pauline was chosen to be a major aspect of the “Metro Kingdom” due to the kingdom representing the core of the game. Mario was also given a variety of costumes to represent other smaller games, such as the Mario’s Picross series.[112][113] The development team found the most fun way to use the Joy-Con controllers’ motion controls was to throw a hat, and the gameplay was centered around Mario throwing his cap.[114]

Other Super Mario games

A variety of Super Mario games star Mario that do not have typical 2D or 3D platforming. The Super Mario 3D series has 3D gameplay, but the stages are linear and do not allow open-world movement. Super Mario Maker is a series of game creation systems where the player can create their own 2D Super Mario levels and play each others’ levels.[115][116] Super Mario Run is a 2D platforming mobile game with other unnatural gameplay aspects.[117]

The main aspect of Super Mario 3D Land was bridging the aspects of 2D and 3D Super Mario games.[118][119] One of the issues brought up was how Mario looked too small in comparison to the large terrain and the small, portable screen of the Nintendo 3DS, so the camera system needed to be fixed to one position in certain occasions.[120] The game brought with it the “Tanooki Tail” power-up, which was originally introduced in Super Mario Bros. 3, and its existence was teased by the developers to the fans prior to its official announcement.[121][122] Concepts for Mario, which included a skater outfit and a power-up that makes Mario grow large, were cut; the latter appeared in its sequel as the Mega Mushroom.[119][123]

Super Mario 3D World on the Wii U includes the “Cat Mario” power-up, which was implemented to help newcomers play the game and add new gameplay features such as climbing up walls. Another power-up is the “Double Cherry”, which was added accidentally; one of the developers added a second Mario into the game in error, and found it humorous when both Marios were somehow controllable at the same time.[124] In 2020, also as part of the Super Mario Bros. 35th anniversary, Nintendo re-released Super Mario 3D World on the Switch with a companion game, Bowser’s Fury.[125]

Other Mario games

Super Mario has the most prominent use of Mario, and he is in various spinoff series that split into numerous games covering various genres. This includes genres such as role-playing games (RPGs), puzzle games, sports games, and even educational games in the 1990s.

RPGs

See also: List of Mario role-playing games|List of Mario role-playing games|List of Mario role-playing games, Paper Mario|Paper Mario|Paper Mario, and Mario & Luigi|Mario & Luigi|Mario & Luigi

Mario has been the protagonist of various role-playing video games (RPGs), beginning with Square’s Super Mario RPG on the Super Nintendo Entertainment System (SNES). According to Yoshio Hongo of Nintendo, the game came out of Shigeru Miyamoto’s desire to develop a Mario role-playing game while Square wanted a role-playing video game that sold well overseas.[126] The game was notable at the time for having a unique blend of action and role-playing game elements, and was a critical and commercial success, and led to two other spinoff RPG series starring the character, Paper Mario and Mario & Luigi.

A sequel to Super Mario RPG was planned for the Nintendo 64. The original developer, Square, had signed a deal with Sony to release Final Fantasy VII for the PlayStation, so Nintendo passed on development responsibilities to Intelligent Systems. The new art designer, Naohiko Aoyama, changed every character to two-dimensional to bring out “cuter” graphics compared to low-polygon three-dimensional graphics on the console. In the Paper Mario series, Mario is often aided by numerous allies who progress the story while Mario remains silent.[127]

Unlike Paper Mario, both Mario and Luigi have voices in the Mario & Luigi series.[128] According to the developers, previous games use character sprites so the developers were generally inexperienced and did not know much about hardware at the time. Once the Nintendo 3DS was released, the developers had the chance to switch to 3-dimensional graphics. They changed the background and world design but kept the characters as 2D renderings of 3D characters because they believed it made it easier to convey comedic expressions. In 2013, they believed Mario took too much of the spotlight in the Mario franchise, and they made Luigi the more story-focused character in Mario & Luigi: Dream Team.[129]

Sports games

See also: List of Mario sports games|List of Mario sports games|List of Mario sports games and Mario Kart|Mario Kart|Mario Kart

Nintendo has released a variety of sports games featuring Super Mario properties, which include tennis, golf, baseball, soccer, kart racing, and other miscellaneous.

In the 1984 video game Golf, although one of the two playable characters looks similar to that of him, wearing red clothes and black pants,[130] he is never directly referred to be Mario;[131] In 1997, his look was changed in the re-release of the Famicom Disk System to that more like the character, and Nintendo later confirmed the character was Mario in a guide book of the game in 1991, marking his first sports video game appearance.[132] He then directly appeared in NES Open Tournament Golf in 1991 as one of two playable characters, the other being Luigi, along with a variety of other Mario characters with supporting roles. The character sprites were designed by Eiji Aonuma, his first project in graphical art design.[131]

Mario’s Tennis for the Virtual Boy was the first tennis game featuring Mario. Camelot Software Planning, who previously developed Everybody’s Golf for Sony, was contracted to develop Mario Tennis for the Nintendo 64.[131] Each character had a unique ability, with Mario having an all-around average set of skills to pair with his type of character.[133] This would eventually set the stage for future Mario Tennis video games.[134]

The Mario Kart series began with Super Mario Kart for the Super Nintendo Entertainment System in 1992; early in development, the game did not have any Mario-themed elements. A few months into the process, the designers were testing how one character would look at another they had just passed.[135] They implemented Mario, simply to see how he would look inside a kart, and the original concept was scrapped entirely after they decided he looked better than the previous non-defined characters.[135] Similar to the Mario & Luigi series, he appears as a sprite that turns in 16 different angles.[136]

Mario & Sonic at the Olympic Games is a crossover series of party and sports games featuring characters from the Mario franchise and the Sonic the Hedgehog series. It includes different varieties of sports such as skateboarding, fencing, volleyball, gymnastics, and many others.[137]

Puzzle games

See also: List of Mario puzzle games|List of Mario puzzle games|List of Mario puzzle games and Mario vs. Donkey Kong|Mario vs. Donkey Kong|Mario vs. Donkey Kong

Mario has also starred in a variety of multiple puzzle games, but sometimes only makes an appearance and is not playable. The first of which to release was Wrecking Crew, designed by Yoshio Sakamoto. Surprisingly, in this game, Mario can’t jump because of hammer’s weight.[138] After which, three main series and a variety of spin-offs were released starring him, including Dr. Mario, Mario vs. Donkey Kong, and Mario Picross.

The original game in the Dr. Mario series, also titled Dr. Mario, was designed by Takahiro Harada and had Mario assume the role of a doctor instead of a plumber.[139][140] His appearance and role have generally remained the same; to celebrate his 30th anniversary in the series, an 8-bit rendering of his original appearance was made unlockable in the most recent game, Dr. Mario World.[141] Mario vs. Donkey Kong is centered around “Mini Marios”, wind-up toys that resemble Mario.[142] The Mario’s Picross series was an attempt by Nintendo to capitalize on the popularity of Mario and the success of puzzle games in Japan at the time.[143][144] Released in 1995, the game was popular and was followed by two sequels, Mario’s Super Picross and Picross 2, but the first game was only made available to American audiences in 2020.[144]

Due to the abandonment of the SNES-CD hardware in the 1990s, a project developed by Nintendo and Phillips, as part of Nintendo’s dissolving agreement with Philips, they gave the licensing rights to Mario and The Legend of Zelda property to release games on the CD-i.[145][146] Multiple games were developed by the inexperienced Fantasy Factory, which included the puzzle game Hotel Mario in 1994.[147][148] Via Animation Magic, Hotel Mario had various cutscenes of Mario and Luigi, which borrowed animation elements from Disney and J. R. R. Tolkien. Mario was voiced by Marc Graue as the game was released prior to Charles Martinet receiving the role of voicing the character.[149]

Educational games

See also: List of Mario educational games|List of Mario educational games|List of Mario educational games

Due to the popularity of the Super Mario series, various educational games starring the character were released and appealed to younger audiences. These games had little involvement from Nintendo, with the games releasing for the NES, Super Nintendo Entertainment System (SNES), and personal computers. The last of the genres to release was Mario Teaches Typing 2 in 1997, before the production of such games was discontinued.[150]

Mario is Missing! is one of the only occasions where Mario himself was kidnapped and rescued by another character. In the game, Mario and Luigi approach Bowser to stop his plans, but Mario is then captured; Luigi traverses real-world locations to follow after him, solving trivia along the way.[151][152] A similar game was released without the help of Miyamoto, Mario’s Time Machine, which starred Mario against Bowser instead.[150] Mario’s Game Gallery has the player competing in various card and board games against Mario. The game was Charles Martinet’s first official voice acting role for Mario, one year prior to Super Mario 64.[150]

For Mario Teaches Typing, the head of Interplay Productions, Brian Fargo, saw the success of the typing game Mavis Beacon Teaches Typing, and knew a character like Mario as the teacher would be appealing.[153] Pre-dating Mario’s Game Gallery, Martinet did not voice Mario. After release, the concept was so successful, it began a negative relationship between Fargo and Les Crane, the creator of Mavis Beacon Teaches Typing. Mario Teaches Typing 2 was released in 1997, which Martinet voiced Mario for.[150] When they were approved of creating Mario’s Game Gallery, another Mario-themed education game was also released that was of poor quality, so Miyamoto met with Fargo and halted production of any further education games using the character.[153]

Cameos

Apart from his platformer and spin-off game appearances, Mario has made guest appearances in other Nintendo games, such as Mike Tyson’s Punch-Out!![154] and Tennis (1984), where Mario is an umpire,[155] in Pac-Man Vs., he is the in-game announcer.[156] Mario appears alongside Pauline in a bonus segment in Pinball (1984).[157] He also appears as a playable character in every installment of the Super Smash Bros. series.[158] He makes countless cameo appearances in many forms in many games, such as portraits and statues in The Legend of Zelda: A Link to the Past, The Legend of Zelda: Majora’s Mask, The Legend of Zelda: Ocarina of Time, Pilotwings 64, and Stunt Race FX.[159][157] Mario has a cameo appearance in Donkey Kong Country 2: Diddy’s Kong Quest, despite having next to no presence in the Donkey Kong Country subseries.[160] He can be seen in a crowd along with Luigi in Kirby Super Star.[157] On an ending screen that appears in Nintendo’s NES version of the video game Tetris, Mario appears with Luigi dancing to the music,[161] which is a version from prelude to the opera Carmen; Peach, Bowser and various Nintendo characters also appear.[162][161]

Outside of Nintendo-produced games, Mario has often appeared in third-party games on Nintendo consoles. Mario appears in Metal Gear Solid: The Twin Snakes as a figurine alongside Yoshi.[159] Mario appears as a playable character in the GameCube versions of NBA Street V3[163] and SSX on Tour.[164] Mario also appeared in Minecraft as a skin alongside other characters in the series.[165] Monster Hunter 4 included Mario as one of the free DLC outfits alongside Luigi.[166] The Wii U version of Scribblenauts Unlimited features Mario along with other Super Mario and The Legend of Zelda characters; they are not present in the 3DS version of the game.[167][168] In December 2011, UbisoftTemplate:’s Just Dance 3 included “Mario” as a downloadable dance track, with Mario appearing to dance on-screen.[169]

See also: List of non-video game media featuring Mario
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A photo of Lou Albano
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A photo of Bob Hoskins
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A photo of Chris Pratt

The first appearance of Mario in media other than games was Saturday Supercade, an animated television series produced by Ruby-Spears Productions in 1983.[170] The 1986 original video animation Super Mario Bros.: The Great Mission to Rescue Princess Peach! features Mario (voiced by Toru Furuya) as the protagonist.[171][172] The animated series The Super Mario Bros. Super Show! features a live-action series of skits that stars former WWF manager “Captain” Lou Albano as Mario and Danny Wells as Luigi.[173] Mario appeared in a book series, the Nintendo Adventure Books. The other two animated series, The Adventures of Super Mario Bros. 3 and Super Mario World, star Walker Boone as Mario and Tony Rosato as Luigi.[174]

Mario is portrayed by Bob Hoskins in the 1993 film loosely based on the Super Mario series, Super Mario Bros. In the film, he is the cynical older brother who takes great pride in being a plumber and is a parental figure to Luigi, portrayed by John Leguizamo.[175] At first, he held no belief in unusual things happening, but meeting Daisy and taking a trip to Dinohattan soon changed his mind.[175] Hoskins was ultimately cast to play the character after other choices fell out, such as Dustin Hoffman and Danny DeVito.[176][177][178] Hoskins had previously done multiple roles in children’s films and kept suggesting changes to the script before he agreed to portray the character.[179] According to one of the films’ directors, Annabel Jankel, Hoskins was mainly considered due to his physical appearances.[180] In subsequent interviews, Hoskins considered the role his worst choice in his acting career, admitted to constantly drinking before and during filming, and noted that he was injured and almost died multiple times during production.[181][182][183]

Mario is voiced by Chris Pratt in the 2023 film adaptation The Super Mario Bros. Movie.[184] Although American actor Sebastian Maniscalco originally auditioned to voice Mario in the 2023 film, he got the role of voicing Spike instead.[185] The film depicts him and Luigi as Italian-American plumbers who started their own business in Brooklyn after working for the antagonistic Foreman Spike, who supervises the Wrecking Crew.[186] They attempt to fix a significant manhole leak reported in the news to make a name for themselves, only for the pipe to transport Mario to the Mushroom Kingdom and Luigi to the Dark Lands. Mario works with Peach, Toad, and later Donkey Kong to rescue Luigi and the Mushroom Kingdom from the tyrannical Bowser.[187] Martinet makes cameo appearances in the film as Mario and Luigi’s unnamed father and as Giuseppe,[188][189] who appears in Brooklyn and resembles Mario’s original design from Donkey Kong, speaking in his in-game voice.[190][189] In response to criticism of Pratt’s casting, co-director Aaron Horvath explained that he was cast mainly because of his history of playing good-natured, blue collar-type protagonists.[191]

Reception

Statue of Mario in front of the offices of Nintendo’s Nordic distributor Bergsala in Kungsbacka, Sweden

As Nintendo’s mascot, Mario is widely considered to be the most famous video game character in history, and has been called an icon of the gaming industry.[192][6][193] He has been featured in over two hundred video games.[4] Mario was one of the first video game character inductees at the Walk of Game in 2005, alongside Link and Sonic the Hedgehog.[194] Mario was the first video game character to be honored with a wax figure in the Hollywood Wax Museum in 2003.[195] Kotaku writer Luke Plunkett had called Mario the most recognizable figure in the gaming industry, stating that, “Nintendo’s mascot has been the most recognisable (and profitable) face this industry has ever – and will likely ever – see, almost single-handedly driving Nintendo through five whole generations of video game success”.[196] In 2010, Guinness World Records gave Mario the title “Godfather of gaming” and “longest-running computer game character” and stated, “Mario is still ‘The Godfather’ of gaming as the most successful and enduring character in an industry which is constantly evolving.”[197] In 2024, a poll conducted by BAFTA with around 4,000 respondents named Mario as the second most iconic video-game character of all time.[198] Ben Lindbergh of The Ringer described Mario as “the most iconic video character of all time”, “the medium’s most successful character”, and “video-game-character equivalent of type-O blood” and also reported that Mario has the highest Q Score among video game characters, with Link, Pac-Man, and Master Chief being one of his closest competitors.[199] Lucas M. Thomas of IGN defined Mario as “gaming’s greatest athlete”, noting, “He’s too short, he’s out of shape and he’s wearing entirely the wrong kind of shoes, but somehow Nintendo’s main man Mario has still managed to become gaming’s greatest athlete. From the tennis court to the ballpark, from the soccer field to the golf course, the heroic plumber has spent years now filling the time in-between his princess-rescuing adventures with a grand variety of leisurely sports”.[200]

In 1990, a national survey found that Mario was more recognizable to American children than Mickey Mouse.[201][202] James Coates of The Baltimore Sun reported that, as author David Sheff notes, “In 1990, according to ‘Q’ ratings, Mario has become more popular than Mickey Mouse with American children” and he further mentions that his 9-year-old son is a Nintendo fan who is curious about what Mario is doing to the youth of America.[202] In 2005, American musician Jonathan Mann created an opera based on Super Mario Bros. and performed Mario Opera as a tribute to Shigeru Miyamoto.[203][204] Salman Rushdie, an Indian-born British-American novelist, was fond of Mario and his younger twin brother Luigi. He also enjoyed playing Super Mario World, which gave him the impression of having an enjoyment of life in comparison to the rest of the world.[205][206][207] In 2023, a survey was taken by gaming website Cribbage Online on “Top 20 most-loved “Super Mario” franchise characters”, which consisted of over 87,000 voters. According to the survey, Mario was placed third with 5,602 votes, while Luigi and Yoshi surpassed him with 5,771 votes and 6,084 votes, respectively.[208]

Cameron Sherrill of Esquire praised Mario’s athletic skills in track and field, noting, “This is where Mario comes to life. I mean, he goes against the blue guy who’s literally famous for going fast. Plus, Mario is the platforming king—i.e. running and jumping—so it stands to reason that he’d be good at track and field”.[63] Philip Kollar and Allegra Frank of Polygon wrote in their review of Super Mario Odyssey that Mario plays an important role in making the game more pleasurable and special. They also wrote about Mario’s legacy, stating that, “From a plumber to a doctor to a tennis star to, uh, a Goomba, Mario has endured. No, this will not be the last Mario game, but it is almost certain to be lauded as one of his best”.[209] Electronic Gaming Monthly gave Mario their “Coolest Mascot” award for 1996, calling him “an age-old friend”.[210] Nintendo Power listed Mario as their favorite hero, citing his defining characteristics as his mustache, red cap, plumbing prowess, and his mushrooms.[211] In a poll conducted in 2008 by Oricon, Mario was voted as the most popular video game character in Japan by both men and women, overtaking popular video game icons such as Final FantasyTemplate:’s Cloud Strife and Metal GearTemplate:’s Solid Snake.[212] Yahoo! Japan held a poll between November 1, 2009, and October 31, 2010, to determine which video game character is more popular among readers. Mario won the poll with 9,862 votes.[213] Several publications have often compared Mario to SegaTemplate:’s mascot and iconic character, Sonic the Hedgehog.[214][215][216] Mario also serves as an inspiration for Sonic the HedgehogTemplate:’s origin.[217]

Legacy

Japanese prime minister Shinzo Abe dressed as Mario at the 2016 Summer Olympics closing ceremony[218]

Mario has been established as a pop culture icon[219] and has appeared on lunch boxes, T-shirts, magazines, and commercials (notably in a Got Milk? commercial).[220] Other products include cartoon shows, movies, books, hats, plush dolls, cereals, ice cream, bedding, kitchenware, clocks,[192] purses, cufflinks, wallets, mugs, art prints, boxers, Lego sets, coaster sets, Hot Wheels sets, stationery sets, and board games.[221][222]

Mario has inspired unlicensed paintings,[223] performances on talent shows such as India’s Got Talent,[224] short films,[225] and web series.[226] The character has been present in a number of works created by third parties other than Nintendo, such as in the iOS and Android video game Platform Panic, in which one of the purchasable skins is a reference to him.[227] Assassin’s Creed II, an action-adventure video game created by Ubisoft, features a reference to the Super Mario series. The game’s protagonist, Ezio Auditore da Firenze, gets attacked on the road; his uncle saves him and introduces himself by saying Mario’s iconic catchphrase, “It’s a-me, Mario!”[228] World of Warcraft, a massively multiplayer online role-playing game created by Blizzard Entertainment, features two non-playable characters named Muigin and Larion, who are references to Mario and Luigi. It also features a jumpbot that resembles Mario’s appearance.[229]

Many people and places have been named or nicknamed after Mario. Bergsala, the distributor of Nintendo’s products in the Nordic and the Baltic countries, is located at Marios Gata 21 (Mario’s Street 21) in Kungsbacka, Sweden, named after Mario.[230] Many sports stars, including Bundesliga football players Mario Götze[231] and Mario Gómez,[232] National Hockey League player Mario Lemieux,[233] Italian footballer Mario Balotelli,[234][235] Italian cyclist Mario Cipollini, and American former footballer Mario Williams have been given the nickname “Super Mario”.[236][237] In a suburb of the Spanish city of Zaragoza, streets were named after video games, including “Avenida de Super Mario Bros.”[238]

Mario’s legacy is recognized by Guinness World Records, who awarded the Nintendo mascot, and the series of platform games he has appeared in, seven world records in the Guinness World Records: Gamer’s Edition 2008. These records include “Best Selling Video Game Series of All Time”, “First Movie Based on an Existing Video Game”, and “Most Prolific Video Game Character”, with Mario appearing in 116 original games.[239] In 2009, Guinness World Records listed him as the second most recognizable video game character in the United States, recognized by 93 percent of the population, second only to Pac-Man, who was recognized by 94 percent of the population.[240] In 2011, readers of Guinness World Records Gamer’s Edition voted Mario as the top video game character of all time.[241] In 2018, Charles Martinet, voice actor of Mario, received the Guinness World Record for most video game voice-over performances as the same character.[242]

Mario appeared in the 2016 Summer Olympics closing ceremony to promote the 2020 Summer Olympics in Tokyo. In a pre-recorded video, the prime minister Shinzo Abe became Mario to use a Warp pipe planted by Doraemon from Shibuya Crossing to Maracanã Stadium. Abe then appeared dressed as Mario in an oversized Warp Pipe in the middle of the stadium.[243][244] This segment was favorably well received as playful and tasteful in Japan, resulting in giving Abe the nickname “Abe-Mario”.[245]

Mario Day is celebrated on March 10,[246][247] as when that date is presented as Mar 10 it resembles the word “Mario”.[248][249] Since 2016 the day has been officially observed by Nintendo,[250] who celebrates the day annually by promoting Mario games and holding Mario-related events.[251] In March 2018, Google Maps collaborated with Nintendo for the celebration of Mario Day. By tapping on a yellow ? Block, the navigation arrow changes into Mario, who drives his Pipe Frame kart from the Mario Kart series.[252][253][254] In March 2024, American actor Gaten Matarazzo teamed up with Nintendo to celebrate that year’s Mario Day.[255][256]

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  1. ↑ 1.0 1.1 Mario Couldn’t Jump At First — [[w:Nintendo|Nintendo]], {{{date}}}
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  237. ↑ Michael A. Lutz (December 1, 2009). “Mario Williams: Man of Steel“. Houston Texans. Archived from the original. You must specify the date the archive was made using the |archivedate= parameter. https://www.houstontexans.com/news/mario-williams-man-of-steel-2673598. 
  238. ↑ Shoichet, Catherine E. (November 8, 2010). “Spanish neighborhood unveils ‘Super Mario’ street“. CNN. Archived from the original. You must specify the date the archive was made using the |archivedate= parameter. http://edition.cnn.com/2010/WORLD/europe/11/08/spain.super.mario.subdivision/index.html. 
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  240. ↑ Turi, Tim (December 21, 2009). “Gain Knowledge From Guinness 2010 Gamer’s Edition“. Game Informer. Archived from the original. You must specify the date the archive was made using the |archivedate= parameter. https://www.gameinformer.com/b/news/archive/2009/12/21/gear-guinness-2010-gamer-s-edition-has.aspx. 
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  244. ↑ Palazzo, Chiara (August 22, 2016). “Shinzo Abe emerges from a green pipe disguised as Super Mario during Rio Closing Ceremony“. The Daily Telegraph. Archived from the original. You must specify the date the archive was made using the |archivedate= parameter. https://www.telegraph.co.uk/olympics/2016/08/22/shinzo-abe-emerges-from-a-green-pipe-disguised-as-super-mario-du/. 
  245. ↑ Super Mario marketing op in Rio cost Nintendo how much? Zero —  September 1, 2016
  246. ↑ Kim, Dan (March 10, 2020). “It’s-A Mario Day! 4 Deals to Save Your Ninten-dough.“. The New York Times. Archived from the original. You must specify the date the archive was made using the |archivedate= parameter. https://www.nytimes.com/wirecutter/money/nintendo-deals-mario-day/. 
  247. ↑ Burkhardt, Kai (March 10, 2020). “Wa-hoo! Celebrate Mario Day with deals on games, toys and more“. CNN Underscored. Archived from the original. You must specify the date the archive was made using the |archivedate= parameter. https://www.cnn.com/2020/03/10/cnn-underscored/mario-day-deals-sales/index.html. 
  248. ↑ Fun Holiday – Mario Day — Time And Date, {{{date}}}
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  250. ↑ Webb, Jack (March 10, 2020). “Happy Mario Day 2020 – Everything you need to know“. Evening Standard. Archived from the original. You must specify the date the archive was made using the |archivedate= parameter. https://www.standard.co.uk/tech/gaming/super-mario-day-2020-date-celebrated-a4383241.html. 
  251. ↑ Burch, Jennifer (March 9, 2018). “Nintendo celebrates Mario Day with panache“. Nintendo Wire. Archived from the original. You must specify the date the archive was made using the |archivedate= parameter. https://nintendowire.com/news/2018/03/09/nintendo-celebrates-mario-day-panache/. 
  252. ↑ Google Maps marks Mario Day by adding a Super Mario Kart to your navigation —  March 9, 2018
  253. ↑ Mario invades Google Maps to help you avoid bananas while driving —  March 9, 2018
  254. ↑ Google Maps now lets Super Mario drive you along your route —  March 9, 2018
  255. ↑ ‘Stranger Things’ Actor Gaten Matarazzo Teams Up With Nintendo for Mario Day —  March 8, 2024
  256. ↑ The Essentials List: ‘Stranger Things’ star Gaten Matarazzo on Mario Day, Nintendo and his must-have travel products —  March 8, 2024


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